5 Ways To Get Leads And Profit Now | What Small Businesses FAIL To Do

In the 20 years, I have been building businesses for both myself and partners, I have come across some surprising things that budding entrepreneurs do.

It is a running joke that many entrepreneurs are just unemployed dreamers who are permanently broke.

In fact, it isn’t any wonder they are so if they continually make the same mistakes every time they set up a new venture.

It occurred to me very early on that we, as business owners are susceptible to pattern behaviour. In other words, we are very good at repeating the same mistakes over and over in the hope that eventually, one day, we do just might work.

Of course, it never does, but this encouraged me to think seriously about the reasons why such a much percentage of new start-ups fail each year, regardless. What is finances? Was it the economic downturn? Was it Brexit? Well, no. It is never any of these, but what I am about to share with you will be for many, I hope, the ‘aha’ moment new business owners search high and low for:


  1. Failing to manage what goes out and what comes in: You would think that as reasonably well-adjusted adults, we would be able to transfer without hesitation our abilities to budget, but no. In fact, as much as many of us are okay with figuring out how much we’ve got at the end of the month, when it comes to setting up our businesses, all financial sense goes flying out of the window. This is apparent in the statistics that show us that start-up businesses have got a better chance of succeeding if their founder is female. As women have a better understanding about household budget, females are more likely to do better in juggling finances in setting up business. Perhaps it’s no wonder then, that men who live on their own have a higher chance of building a sustainable business.
  2. Reviewing your business regularly: Even the most successful multi-million-pound business owners in the world review their business ideas every so often. It is an excellent habit to get in to. Just taking some time to sit and take stock from the first vision to where you are now can often highlight strengths and weaknesses that might be invisible to the naked eye. It is always worth even sitting down and considering the original idea to help you stay on track of your plan is worth doing long term.
  3. Understanding your customer as a person: Even if you are running a billion-pound chain of super supermarkets, you are going to still must do some customer research before you fling the doors open on a Monday morning. You still need to see your customer as a person rather than a section of society. It doesn’t matter how big your annual turnover is and how many people you get swarming through the doors every week, if you don’t see your customer as a living and breathing person with ups and downs like the rest of us, you won’t stay true to your vision for every long, and guess what? Your customers will be able to sniff that one out a mile away.
  4. Understanding your irresistible offer: Mark Joyner who wrote the classic business bible ‘The Irresistible Offer’ puts the concept of selling in a complete, neatly adjusted bubble. You are nothing but your offer. Your offer is your business. It is not people, it is not the postcode your office sits in, it is your offer. Read this book. You couldn’t do much better than invest a few quid in getting this book into your hands. It might save your business. In short, it will force you to see what you’re doing from a different and surprising angle.
  5. Sell your solution, not your product: It is the basics of human psychology: everything we do, every second of the day, we are moving away from pain and towards pleasure. I defy you to come up with a millisecond of your day when you are not doing exactly that. Your product needs to be the same. Your customer has a pain you need to cure and turn into pleasure for them. Sell your solution, never your product.


It is our belief that if you complete these five things, by all odds, you WILL stay in business. It’s called not taking your eye off the ball, and as soon as you can master that, they’ll be no stopping you.

If you’ve got any questions or you would like just a general rant about running a business, we would love to hear from you. Please leave us a comment below and we’ll see if we can shed a little more bright light on your working week.




What to do now…

Are you struggling to make money on your website or your blog? Are you wondering why so many bloggers make vast amounts of money on their site and you don’t? Then you will love our next article which you can read HERE: WEALTHY AFFILIATE: SCAM OR NOT? OUR ALL OUT 2018 REVIEW ON THE BIGGEST AFFILIATE PROGRAM IN THE WORLD



Michelle Hatcher is a digital and affiliate marketing expert and entrepreneur. She is the former editor and founder of the UK’s only digital vintage publication, The Vintage Eye from which its sister email newsletter, the TVG, rocked up 60,000 subscribers in its first 6 months of publication.

How to manage any stressful event in Autism in 10 minutes effectively

how to manage anxiety in autism


One of the most popular questions I get asked by parents is ‘when my kid has to attend an event at school with the rest of the class, how can I help them get through it stress free?’

This is a very common problem and one that all parents of children on the autistic spectrum must go through almost daily. Children can wake up stressed out before they have even got out of bed. The levels of anxiety felt automatically by ASD children are so high, parents feel completely lost when attempting to get their child to perform even the smallest of tasks.

When my son, Jon was going through the worst years of his anxiety (around 7 to 12 years old) I discovered a neat little NLP trick that decreased the stress enough for him to complete tasks (even lessons of P.E) every day.

What is NLP?

NLP stands for Neuro-Linguistic Programming and has been around for almost 50 years. It was a series of techniques devised by two student colleagues in America who were interested in finding out how our brains process information, store it, and then recall it. They discovered that triggers for certain behaviours come from ‘learned behaviour’ as well as emotions and memories. Early studies showed that human beings could subconsciously learn responses to certain stimuli.

The method we use for managing stress in Autism, for me, is a technique I call ‘root the requirement.’ This is a process that once mastered, can literally take less than 10 minutes to take effect.

It has been used all over the world by anyone from top business people before they go in front of an audience of thousands to actors about to go on stage to curb stage fright and nerves. In high functioning Autism, it has been proven to help children who need to prepare for school exams to sports events, family gatherings and college interviews or presentations.

ROOT THE REQUIREMENTIn this technique, if we look at it in diagram form, this is what it looks like. We are taking one state (or feeling) and turning it into another. We are, in NLP terms, anchoring a state to a feeling. In this case, it is the desired feeling we want to consciously trigger to use that state for a required purpose.

For example: If you want your child to feel confident, we take them back to a memory this have of the last time they felt confident. This could be anything as anytime in their past, so long it is a time or an event they can remember clearly. Therefore, this method works best for children who are High Functioning Autistic or have Asperger’s syndrome.

We trigger this wanted state when we need it the most. We use a part of the body like the knuckle to anchor the desired state so that it can be called upon when needed. To trigger this desired state, we tap with a finger on the back of a knuckle to trigger the feeling or state.

The benefits of mastering this method to changing state will help your child to feel confident and calm and ready to attend the stressful occasion. You might want to help your child get through a dentist appointment without feeling anxious. This would be an ideal time to use the above technique and master it well for it to work effectively.

You can download the FREE HOW TO kit to find out for yourselves how effective this method could be for your child. HERE

If you wanHOW TO NOW series for parenting autismt to know more about the HOW TO NOW series, you can click on the images below to find out more.