7 Brutal Questions You Must Ask Yourself Before Hiring A PR Manager

So, how do you obtain brilliant PR? You start with the right person, and by that I mean BOTH manager and client. The pairing has to be perfect. Those who sit in their agencies thinking that all you need is a long list of press contacts and a gift of

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Why Every Business Needs PR (And Not Just Because It’s Cheaper Than Ads)

In every city in every country, Media and PR agencies sprout out of the ground. Sitting on every creative corner of every street, they can be found nestled amongst vegan coffee lounges and minimalistic art studios like modern day gods seemingly holding the keys to profitability and success.   In

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The Secret Sauce To Having A Brilliant Career (In Fact, Brilliant In Every Corner Of Your Life)

Did you know that being any manager of any team or department, you need to be a brilliant marketing manager first? You don’t see it? Let me explain: Marketing isn’t just for the department and it doesn’t just stop at what ever it is you are promoting to your target

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The 1 Trick Most Businesses Fail On When Researching Their Target Market

Thinking about your target audience, you need to first consider if there is a need for what you do. This will determine, not only your price but the place you have in the industry. Yet there is so much more to customer research than a lot of businesses admit to

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