7 Brutal Questions You Must Ask Yourself Before Hiring A PR Manager

So, how do you obtain brilliant PR? You start with the right person, and by that I mean BOTH manager and client. The pairing has to be perfect. Those who sit in their agencies thinking that all you need is a long list of press contacts and a gift of

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Why Every Business Needs PR (And Not Just Because It’s Cheaper Than Ads)

In every city in every country, Media and PR agencies sprout out of the ground. Sitting on every creative corner of every street, they can be found nestled amongst vegan coffee lounges and minimalistic art studios like modern day gods seemingly holding the keys to profitability and success.   In

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