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Why I started Michelle Hatcher Media… 

digital marketing for beginnersI’m often asked about what it is that Michelle Hatcher Media does. Sounds like a reasonable question! 

Its an answer I trot out almost to the word… We offer courses, books and step by step guides to help people find independence and happiness in life. 

Then I stop myself… 

It’s what we do but not WHY we do it. 

Years ago I started my first business. I focused on being the voice between those in society who couldn’t speak and the agencies who controlled the environment they lived in. 

Why? 

Because I knew what it was like to get ignored. 

And this is how it began… 

About twenty years ago I lived next door to drug dealers. 

I was alone, with a baby and vulnerable and an easy target for entertainment. 

I spent the next three years battling with local authorities. I was bullied night and day and the butt of every prank my neighbours put upon me for kicks. 

Myself and my baby were spat at in the streets. We put up with loud music night at day, used needles thrown over the fence into my garden. 

The worst was having human excrement pushed through my letter box. 

Young stoned men using my letter box as a urinal. I had to nail my letter box shut and have another neighbour take my mail first me. 

It was the darkest, most frightening three years of my life. 

I did eventually get them moved after a long struggle to be heard by the council and the police but little did I realise, it was not over. 

They were moved to a property a few streets away. My ordeal didn’t stop. My drugged up neighbours were out for revenge. 

Next my car and house were targeted. My car would have its windows smashed almost nightly, eventually my insurance company refused to repair my car yet again and it had to get scrapped. My house was sprayed with graffiti in the middle of the night. My front door kicked repeatedly at night. Sick and urine on my porch. 

And why? Because I was a single mother who stood up to them. 

Since then each business, venture and project I have seen through has been in favour of the silent ones. The people who lacked support from anyone. 

I have stood up for the vulnerable, the silent and the ones lacking in confidence, guidance and inspiration. 

Digital marketing for beginners and signs of Aspergers syndrome have been no different. 

These two projects have drawn me to work with some of the most incredibly talented people in the world today. We, together draw on our experiences to help the ordinary people in the world do extraordinary things in both their personal and professional lives. 

That’s what we will continue to do for ever more… 

Because we all deserve a life we can get proud of. 

Find out how we are supporting sole traders and home start up businesses in reaching bigger audiences and generating more sales: https://digitalmarketingforbeginners.net

Find out how we are transforming young Aspergers lives and encouraging careers and adventure at https://signs-of-aspergers-syndrome.org.

Thanks for reading. 

Michelle Hatcher 

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5 Ways To Get Leads And Profit Now | What Small Businesses FAIL To Do

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In the 20 years, I have been building businesses for both myself and partners, I have come across some surprising things that budding entrepreneurs do.

It is a running joke that many entrepreneurs are just unemployed dreamers who are permanently broke.

In fact, it isn’t any wonder they are so if they continually make the same mistakes every time they set up a new venture.

It occurred to me very early on that we, as business owners are susceptible to pattern behaviour. In other words, we are very good at repeating the same mistakes over and over in the hope that eventually, one day, we do just might work.

Of course, it never does, but this encouraged me to think seriously about the reasons why such a much percentage of new start-ups fail each year, regardless. What is finances? Was it the economic downturn? Was it Brexit? Well, no. It is never any of these, but what I am about to share with you will be for many, I hope, the ‘aha’ moment new business owners search high and low for:

 

  1. Failing to manage what goes out and what comes in: You would think that as reasonably well-adjusted adults, we would be able to transfer without hesitation our abilities to budget, but no. In fact, as much as many of us are okay with figuring out how much we’ve got at the end of the month, when it comes to setting up our businesses, all financial sense goes flying out of the window. This is apparent in the statistics that show us that start-up businesses have got a better chance of succeeding if their founder is female. As women have a better understanding about household budget, females are more likely to do better in juggling finances in setting up business. Perhaps it’s no wonder then, that men who live on their own have a higher chance of building a sustainable business.
  2. Reviewing your business regularly: Even the most successful multi-million-pound business owners in the world review their business ideas every so often. It is an excellent habit to get in to. Just taking some time to sit and take stock from the first vision to where you are now can often highlight strengths and weaknesses that might be invisible to the naked eye. It is always worth even sitting down and considering the original idea to help you stay on track of your plan is worth doing long term.
  3. Understanding your customer as a person: Even if you are running a billion-pound chain of super supermarkets, you are going to still must do some customer research before you fling the doors open on a Monday morning. You still need to see your customer as a person rather than a section of society. It doesn’t matter how big your annual turnover is and how many people you get swarming through the doors every week, if you don’t see your customer as a living and breathing person with ups and downs like the rest of us, you won’t stay true to your vision for every long, and guess what? Your customers will be able to sniff that one out a mile away.
  4. Understanding your irresistible offer: Mark Joyner who wrote the classic business bible ‘The Irresistible Offer’ puts the concept of selling in a complete, neatly adjusted bubble. You are nothing but your offer. Your offer is your business. It is not people, it is not the postcode your office sits in, it is your offer. Read this book. You couldn’t do much better than invest a few quid in getting this book into your hands. It might save your business. In short, it will force you to see what you’re doing from a different and surprising angle.
  5. Sell your solution, not your product: It is the basics of human psychology: everything we do, every second of the day, we are moving away from pain and towards pleasure. I defy you to come up with a millisecond of your day when you are not doing exactly that. Your product needs to be the same. Your customer has a pain you need to cure and turn into pleasure for them. Sell your solution, never your product.

 

It is our belief that if you complete these five things, by all odds, you WILL stay in business. It’s called not taking your eye off the ball, and as soon as you can master that, they’ll be no stopping you.

If you’ve got any questions or you would like just a general rant about running a business, we would love to hear from you. Please leave us a comment below and we’ll see if we can shed a little more bright light on your working week.

 

 

 

What to do now…

Are you struggling to make money on your website or your blog? Are you wondering why so many bloggers make vast amounts of money on their site and you don’t? Then you will love our next article which you can read HERE: WEALTHY AFFILIATE: SCAM OR NOT? OUR ALL OUT 2018 REVIEW ON THE BIGGEST AFFILIATE PROGRAM IN THE WORLD

 

 

Michelle Hatcher is a digital and affiliate marketing expert and entrepreneur. She is the former editor and founder of the UK’s only digital vintage publication, The Vintage Eye from which its sister email newsletter, the TVG, rocked up 60,000 subscribers in its first 6 months of publication.

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What Michelle Hatcher can do for you

michelle hatcherABOUT MICHELLE

Michelle Hatcher has been causing heads to turn for the last 10 years. Starting out in her first business in digital publishing, she became Editor in Chief to the first and only digital Vintage Fashion magazine and held everyone else off the top spot for the slot for almost 3 years.

She has been listed by GQ Magazine in their TOP 100 of entrepreneurs to watch in 2016 and as up and coming TONY ROBBINS style gurus to watch in 2017.

 She is the founder of The Mentoring Hub – an exclusive online community where she personally coaches and mentors thousands of parents facing Autism each year.  It is the first of its kind for the Parent Coaching industry. It has also made her, her first £1 Million project in less than a year since its launch.

She is the author of a number of popular self-help books and psychology. She has promoted thousands of start-up businesses across Europe and the U.S through her own marketing agency.

 

The Mentoring Hub was bthe mentoring hub for sassy ladies who are just after their dreamsorn out of a desire to help as many parents facing Autism around the world as possible. It was Michelle’s determination and commitment to the membership community that drove this project to be the only one of it’s kind in the country.

Fed up with meaningless leads and parenting groups that stopped existing after her own son was diagnosed with Autism, she discovered that there was a shocking lack in support for parents and that it was left to each family to simply ‘get on with it.’ Michelle decided to take matters into her own hands and the Mentoring Hub was born.

Offering an exclusive £1 trial for a whole 7 days, parents are invited to come and experience a new form of coaching to the industry. Parents can access a multitude of tutorials, videos and Q&A sessions 24 hours a day.