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The 1 Trick Most Businesses Fail On When Researching Their Target Market

Thinking about your target audience, you need to first consider if there is a need for what you do. This will determine, not only your price but the place you have in the industry. Yet there is so much more to customer research than a lot of businesses admit to

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About Us

Award Winning Marketing and Leadership Coach THE FASHION MAGAZINE EDITOR Editor of the first ever digital only vintage fashion magazine, Michelle Hatcher was never shy of taking the bull by the horns and striking out into a predominately male orientated world. Reshaping the publishing industry, her determination set her on a

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7 Reasons Why You Need To Plan Your Career Path Right Now

We plan for most things in life. We decide what we want to study at college or university when we’re kids. As adults, we are drawn to the things and people who allow us to feel we’re growing and expanding our knowledge. We think about the books we want to

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9 Vital Brand Questions Most Businesses Don’t Bother Answering

Often, businesses tend to skip branding when it comes to their marketing strategy and usually push it to the back of the agenda because, well, they think that branding is for Cocoa Cola and no one else. Yet, branding is an essential part of your business. Without it, expect no one to

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