Did you know that being any manager of any team or department, you need to be a brilliant marketing manager first?
You don’t see it?
Let me explain:
Marketing isn’t just for the department and it doesn’t just stop at what ever it is you are promoting to your target audience.
Marketing starts, believe it or not, with you and more importantly, how you feel about YOU.
This is what I mean…
Market yourself to yourself effectively and you can literally change your world. Regardless of your occupation, industry or niche. Whether you are an office cleaner, a builder, laying roads, tredding the boards or heading a board room. If you can market yourself to yourself, you can be anything or anyone you want to be.
So let’s go back for a second to the heading of this article today.
We’re talking about being a marketing manager but let’s turn that around for a second. Manage your marketing – managing yourself as your own marketing manager. It is all about the inside story. What you tell yourself inside is always what you get on the outside.
Ok, so now I have completely confused you, let’s take that last paragraph apart.
We already know that what’s going on, on the inside of yourself is always, always reflected on the outside. So, if your life is pretty rubbish, then I can guess that you don’t feel that great about yourself, right?
So, that gives us a chicken and egg scenario. What came first? The feeling of being inadequate and useless or are you just merely reacting to what’s going on in the outside world?
What you think about yourself is always reflected in your world
The values you have of yourself (or lack of it) comes first. Always.
Those values you have now, have been there since you were around 12 years old. That’s the age where we build our sense of self worth that sticks rigidly to for the rest of your life. It maps out your destiny.
You see, where we have been going wrong all these thousands of years is that we allow what’s going on in the outside world dictate to us how we feel, rather than the other way around. What we should be doing is rewriting the rule book in our minds on what we want the outside world to be.
Yet this is very difficult to do otherwise we would all be doing it. You see, we’re not beings that feel and then think, we are thinking beings that feel. We are led every day to act on how we feel, we should be scrapping how we feel and just doing what we KNOW we should be doing.
I will give you an example:
If you didn’t feel like doing something, you wouldn’t do it right? Yet, if you wanted to do it, you would do it, yes?
Changing the intention
What you need to do is change the intention. Your mind creates the feelings that puts your physical body into scenarios that reflect how you feel about yourself, others and the world around you.
You will always, on a subconscious level, look, no, in fact, seek out all the situations on the planet that are equal to your values. So if you have a bad job now, you will always have a bad job, because you are actively seeking out jobs that are equal to the poor image you have of yourself.
Great leaders don’t put themselves in that environment. Why? Because the conversation they are having inside sees them as the great leaders they are, or the great business owners, entrepreneurs, managers. To change it, you change the way you are marketing yourself to yourself.
And it can happen, and quicker than you think.
(Want to know what happened to me? Click here for the full article)
Want to know how you can change your world into the one you want? Read the next article here…
Michelle is an award winning marketing, PR and leadership consultant. She is has a Diploma in Marketing and PR from the Centre of Excellence in Manchester, and is a member of the Institute of Leadership and Management and The Association of Integrative Psychology.
She is a keen mountain biker and once won the 42km cross country race for ChildLine raising over £1000. She lives in Wiltshire with her family and three cats.